Luxury Brand Director - Bangka Belitung

Join Elegance Group Indonesia, a pioneer in luxury lifestyle and premium branding, as we expand our presence in the breathtaking archipelago of Bangka Belitung. As our Luxury Brand Director, you will spearhead the strategic vision, creative direction, and operational excellence of our brand in this vibrant market. This is an opportunity to shape the luxury experience in Bangka Belitung, working closely with local and international stakeholders to deliver unparalleled service and products.

In this role, you will be responsible for developing and implementing brand strategies that resonate with the local elite and international visitors. You will oversee market research, brand positioning, and the creation of compelling campaigns that drive brand awareness and loyalty. Daily, you will navigate the intricacies of luxury branding, ensuring our brand stands out in a competitive landscape.

📋 Tanggung Jawab Pekerjaan

• Develop and execute luxury brand strategies that align with the company's vision and market demands.
• Oversee market research and competitive analysis to inform strategic decisions.
• Create and manage brand campaigns, ensuring they are visually stunning and emotionally resonant.
• Build and maintain strong relationships with key stakeholders, including local influencers, retailers, and media partners.
• Monitor brand performance and KPIs, making data-driven adjustments to strategies.
• Ensure compliance with brand guidelines and luxury standards across all touchpoints.
• Lead and mentor a team of brand managers and marketing specialists.
• Represent the brand at high-profile events and industry conferences.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in luxury branding, with a proven track record in luxury market segments.
• Deep understanding of luxury market trends and consumer behavior.
• Proven ability to develop and implement successful brand strategies.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong leadership and team management skills.
• Proficiency in luxury branding tools and software, such as Adobe Creative Suite, Canva, and Hootsuite.
• Certification in luxury marketing or brand management is a plus.

🛠️ Keahlian

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